Our business is based around four key pillars:

  • Building relationships with clients
  • Our desire for clients to succeed
  • Providing quality advice
  • Keeping things simple

If we achieve these items, we believe we have succeeded as financial planners.  Financial planning is a journey and we recognise that fulfilling a lifetime’s dreams may take time.  We will work with you to achieve your goals.


Our clients are our most important asset.  Good financial planners listen to their clients carefully; quality advice needs to be about the client’s hopes and aspirations.  We provide advice based on the solution that best meets your goals and objectives. We believe it is the strategy that provides the most value to people, not products.

We want our clients to achieve their dreams.  Our financial planning process is built around how we can help each individual reach their full financial potential, your success is our success.

Our quality advice is a result of education, training and experience.  Both Stephen and Daniel are university qualified, have completed post graduate financial planning diplomas, exceed ASIC’s annual training requirements and have at least nine years industry experience.  We can tailor a solution to meet your needs.

We keep things simple, so you can spend your time on the things that matter to you.  A financial plan that our clients are able to easily understand and work with is an effective plan.  If a plan is difficult to understand it can be difficult to implement and may hinder you from reaching your goals.

Daniel Hogben

Daniel is one of two directors at Hogben Farrell Financial Planning and a Senior Financial Planner.  He has over nine years experience in the financial services industry.

Stephen Farrell

Stephen has over nine years experience in the financial services sector.  He is a Director and Senior Financial Planner at Hogben Farrell Financial Planning.


Qualifications & Affiliations:

Both Daniel and Stephen are members of the Financial Planning Association. Stephen is the President of the Manningham Business Network.

Daniel has a Bachelor of Business from Monash University and a Diploma of Financial Planning from Deakin University. Stephen has a Bachelor of Commerce from the University of Melbourne, and a Graduate Diploma of Applied Finance & Investment and a Graduate Diploma of Financial Planning, both from the Securities Institute.


Hogben Farrell Financial Planning is a Corporate Authorised Representative of Securitor Financial Group (AFSL 240687), a member of the Asgard Wealth Solutions Group.

For more information of Securitor, please visit their website at www.securitor.com.au

For a copy of our Financial Services Guide click here.